Bojangles' debuts new restaurant concept, includes ‘Biscuit Theater'

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Charlotte-based Bojangles’ unveiled an innovative new restaurant design at a grand opening on Wednesday, Jan. 11. Located at 2419 Laurens Road in Greenville, S.C., the new 3,900-square-foot restaurant boasts a variety of new features designed to enhance the customer experience.

Brick, tile and steel canopies give the exterior a more distinctive and contemporary look while bolder graphics celebrating the brand’s heritage greet guests as they enter.

The new “Biscuit Theater” allows patrons to watch biscuits being made fresh every 20 minutes by a Bojangles’ Master Biscuit Maker and colored crocks have replaced steel warming trays to give the food display area a more inviting appearance.

The dining room has been enhanced with free Wi-Fi, multi-device charging stations, high-top community tables and a variety of interesting seating options to accommodate different-sized groups, including classic Adirondack chairs. Staff uniforms have also been updated.


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Efforts are already underway to rebuild or remodel four existing Bojangles’ restaurants in the company’s hometown of Charlotte – Billy Graham Parkway near Charlotte-Douglas International Airport; South Tryon Street near Arrowood Road; Steele Creek Road near I-485 in southwest Charlotte; and the Historic West End location on West Trade Street, which has already been closed and is being rebuilt from the ground up. In keeping with the new concept, many of the design elements found in the prototype will be incorporated into these projects.

For more details, visit bojangles.com.


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