The house that Earnhardt built

Updated:

Loading

Kerry and Rene Earnhardt, of the legendary NASCAR family, introduced a new model home from The Earnhardt Collection by Schumacher Homes in Mooresville recently.

Kerry, oldest son of the late Dale Earnhardt, and his wife, Rene, have partnered with the homebuilder to create a collection of customizable home designs.     

The first model home the couple designed with Schumacher was built in Asheville, N.C., and won the Gold National Design Award in 2013.  

Rene says the partnership with Schumacher came at a great time for her husband, a former NASCAR driver.

“He was at a place in his career where it was shifting more into a different direction.  He decided to sit back, and we’re letting our son do the racing now.”

When Rene and Kerry were approached by Schuamcher Homes, they took many things in to consideration. 

Schumacher Homes

“We’re very family oriented; we’ve got four children so we know what it takes when you’re investing your money into something that significant.”

Kerry adds, “My family are true outdoorsmen – fishing, hunting, working on farms – just being outside.  This was a blessing to us because we were racing for so many years, and now we’re trying to enjoy life with the family.”

Rene says the partnership works well because Schumacher Homes is a family oriented business. 

“Family means a lot to us.  Being able to go and work with the Schumacher family, we were able to pick out names of the homes that meant a lot to us.  The children each have a home that’s named after them by something we felt represented their personalities.”

Paul Schumacher, owner of Schumacher Homes, says working with Kerry and Rene gave him the opportunity to learn more about the Earnhardts’ personal lives.    

“Everyone knows them for their last name, but everyone doesn’t know them for all the great stuff that’s so important to them – the family.  Every ounce of their personalities went into these homes that started with a blank canvas.”

The Earnhardt Collection 

Schumacher hopes people will visit the model and learn more about custom homes, which despite what most people think, aren’t overly expensive and don’t take longer to build. 

He says The Earnhardt Collection showcases the best in custom homebuilding.

The Catawba home was on display for the night, and it featured an open floor plan, pictures of the Earnhardt family in frames, automated patio screens, and a golden retriever to greet you in the foyer.  Several members of the Earnhardt family, including Kerry’s grandmother Martha, were also there to show their support.

Rene says, “When you come into an Earnhardt Collection home, we want you to just not look at it and like it, we want you to feel it.  We want you to say ‘I can see myself sitting on that couch with Scruffy on my lap, the kids in the floor and the husband is sleeping on the couch.’

“That’s what we want you to feel.  And Schumacher has done a great job.”

The public is invited to attend the Grand Opening on Saturday, Jan. 25 from 10 a.m. to 5 p.m. Kerry and Rene will host a Meet & Greet from 11 a.m. to 3 p.m. The model home and design studio are located at 341 Alcove Road, Mooresville, NC 28117.